Thursday, Jan 3, 2019
IRVING, TEXAS (Jan. 3, 2019) – For juice-loving customers: 7‑Eleven is back with new varieties of its 7-Select GO!Smart™ organic cold-pressed juice – this time in 100 percent single juice varieties. While orange and apple juice can be found anywhere, the new 7-Select GO!Smart 100 percent fruit juices are unusual varieties that aren’t typically found in every grocery and convenience store.
The three new varieties are:
“Today’s juice customers continue to look for more premium options,” said Dion Miliaresis, senior product development manager for private brand beverages. “Each of the three new juices will be sourced from a single organic fruit – pomegranate, blackberry or melon. Pomegranate juice, specifically, has seen significant growth as a premium juice in the U.S. because of its high levels of anti-oxidants and other nutrients. Both blackberry and melon juices are great-tasting and found at very few other retailers. They’re a great addition for our customers and their growing need for healthier options.”
The current award-winning 7-Select GO!Smart line of organic cold-pressed juices are fruit and vegetable blends. Within two months of launching, sales of three of the four varieties are in the top 10 of juices sold in 20-ounce or smaller juice category.
As American consumers continue to look for healthier options, 7‑Eleven’s better-for-you food and beverage selection also continue to expand, both in packaged private brand and fresh foods. In addition to the organic, cold-pressed juices, items include 7-Select GO!Smart® fruit and nut blends and sprouted chips, 7-Select® frozen Greek yogurt bars and string cheese, boiled eggs, protein packs, fresh-cut fruit and salads.
The new single fruit juice varieties are sold in 11.2-ounce glass bottles and contains one serving per bottle. Suggested retail price is $2.99, but for a limited time, thirsty customers can get two for $5.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 67,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.