Thursday, Jun 6, 2019
Join the Iconic Slurpee® Truck and Dr Lupo in Los Angeles to Power Up
IRVING, Texas, June 6, 2019 – 7‑Eleven, Inc is sponsoring E3, the world’s premier event for the video game industry. 7NOW®, the company’s delivery app, will be present throughout the entire convention to fuel dedicated gamers with what they need to succeed. The company is also working with pro gamer and streaming star Dr Lupo onsite and bringing the famous 7‑Eleven Slurpee Truck thanks to the 7NOW street team.
Dr Lupo will interview and engage with E3 attendees, share conference details and surprises, broadcast “Hot Takes” conference news and more to gamers everywhere through livestreams and social. Dr Lupo will also meet and greet fans at the Slurpee Truck on Wednesday, June 12 from 2 p.m. to 3 p.m. (local time/Pacific time) parked at the Los Angeles Convention Center (LACC) West Lobby entrance.
“7‑Eleven continues to research and develop new and innovative products and services to surprise and delight customers in and out of stores,” said Gurmeet Singh, 7‑Eleven’s Executive Vice President, Chief Digital, Information and Marketing Officer. “7NOW is like a real-life 24/7 cheat code for gamers. In about 30 minutes or less—across 28 major metro areas including over 200 cities serving 23 million households—our always-on delivery service provides 3,000+ essential food and drink items as well as gaming accessory devices and more, allowing players to keep gaming at a high-level without interruption. Game on!”
7‑Eleven will be executing several activations at E3.
Look out for the 7‑Eleven Slurpee truck decked out with 7NOW gear stationed at the West Lobby Entrance during the conference. Slurpee drinks will keep E3 attendees cool while waiting in line to enter the LACC and provide a sweet treat and energy boost to help gamers perk up towards the end of the day to play additional demos or see additional speakers at the conference.
The 7NOW street team will also be distributing 6,000 free special, security-approved bags to E3 attendees while supplies last. On June 11, 12,000 bags will be delivered to the hotel rooms of E3 registered badge-holders which will include gamer gummy chews (energy drink flavored) & 7-Select Energy energy shots.
Follow all 7‑Eleven’s excitement at E3 using #E3 and #7NOW.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 68,000 stores in 17 countries, including 11,800 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7‑Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® loyalty program, place an order in the 7NOW® delivery app in 27 participating markets, or rely on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.