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Thursday, Aug 13, 2020

Forever 21 x 7-Eleven: This Collab is Fab

Press Release

This limited-time collection will have your whole Slurpee squad looking like a snack… For its latest fashion collaboration, Forever 21 has teamed up with 7‑Eleven, Inc. to create some super-chill styles that rep everyone’s favorite c-store and its super-chill summer sips – Slurpee® and Big Gulp® drinks.

Trendy Fashion Retailer Looks to Convenience Giant for Summer Styling Fun

IRVING, Texas (Aug. 13, 2020) – This limited-time collection will have your whole Slurpee squad looking like a snack… For its latest fashion collaboration, Forever 21 has teamed up with 7‑Eleven, Inc. to create some super-chill styles that rep everyone’s favorite c-store and its super-chill summer sips – Slurpee® and Big Gulp® drinks.

After teasing the exclusive 7‑Eleven merchandise on social media July 11, better known as 7‑Eleven Day or 7‑Eleven’s birthday, Forever 21 debuted the #F21X7ELEVEN collection on the Forever 21 app and at forever21.com*.

“For over 90 years, 7‑Eleven has been an integral part of American life,” said Forever 21 Global Creative Director, Joanna Choo. “It is a modern breathing brand, but also a nostalgic phenomenon for many. Forever 21 echoes this mindset by presenting a collab for its customers that pays homage to everyone's favorite memory of being out, but staying close to home, heading out for a quick snack run with friends, and finding comfort in the little things. During this time, it makes sense to create a capsule that's about being cozy but stylish. Both of our brands play a big part in day to day lifestyle, then and now.”

Forever 21 is taking to Instagram and TikTok to promote the 7‑Eleven collection with a dance challenge, polls, games and sweepstakes for fun and free stuff.

An exclusive Slurpee AR hologram can be found in the Forever 21 app, where fans can click the link, snap a pic (with hip-hop dancer and IG phenom Natalie Bebko @nat_bat_), tag @forever21 and @7eleven, and share.

The explosively colorful 16-piece capsule includes multiple ways to make a “Big Gulp” statement with cropped and regular Tees and hoodies, and fleece for fall. The collection features nostalgic renditions of the convenience retailer’s most iconic logos on backgrounds of tie-dyed colors, pastels, brights, and whites. Retail prices range from $15 to $35.

“When 2020 turned everyone’s summer plans on its head, including our free Slurpee drink birthday celebration, we were thrilled to add some sizzle to the summer through our collaboration with Forever 21,” said 7‑Eleven Chief Marketing Officer and Senior Vice President Marissa Jarratt. “Now, fans can sport their favorite F21-styled 7‑Eleven looks when going out for a physically distanced Slurpee drink run, or while simply hanging at home awaiting their 7‑Eleven faves via 7NOW delivery.”

Fans of the orange, green and red stripes can visit Forever 21 on TikTok and Instagram (grid and stories) to strut their Slurpee stuff and show off their best Big Gulp moves in this 7‑Eleven collab that will leave them shouting #ohthankheaven.

Brand fans can enter to win $100 worth of #F21X7ELEVEN merch in three simple steps:

  1. Follow @forever21 and @7eleven
  2. Spot the difference between the two photos on each page and leave a comment in the comment section with what that difference is.
  3. Tag two friends + #f21sweepstakes.

The winner will be announced on Monday, August 17.

*The F21X7ELEVEN collection is available online only, not at 7‑Eleven® or Forever 21 stores. For more information, visit www.forever21.com.

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