Monday, Sep 26, 2016
In-store calorie data helping Canadians make informed purchasing decisions
(Vancouver, B.C.) – Busy Canadians who are looking for healthier options on-the-go can now benefit from improved calorie labeling in 7‑Eleven® stores across Canada. Calorie counts are now on price tags and menu boards for non-packaged food and beverage products, including hot and cold beverages, crispy chicken, hot foods, and fresh bakery products.
7‑Eleven Canada was quick off the mark voluntarily posting calorie labels nation-wide on September 1, 2016. The introduction of Canada-wide calorie labels coincides with the lead-up to Ontario’s new menu labelling requirements in the New Year. 7‑Eleven Canada chose to move with early implementation and extend this nutritional information to its customers across the country.
“7‑Eleven Canada is committed to providing our customers with the information they need to make more informed choices,” says Raj Kapoor, vice president and general manager, 7‑Eleven Canada. “We’re proud to take a leadership role to be among the first retailers to implement calorie menu labeling in Canada.”
7‑Eleven Canada has gone above and beyond Ontario’s menu labeling regulations, having also posted a Nutrition Quick Reference Guide in stores to provide customers with comprehensive information on calories and 13 core nutrients for over 300 food and beverage entries.
About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 60,000 stores in 17 countries, including 10,700 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer loyalty platform on the 7‑Eleven mobile app, or on social media at Facebook, Twitter and Instagram.