The quality, value and innovation of 7‑SELECT™ products are actually leading many national brands, and it’s been a real game-changer for our Franchisees.
Traditionally, customers have viewed national brands as higher quality because of their higher prices and brand recognition. And, of course, they’ve viewed private brands as the cheaper alternatives. But things are changing thanks to pioneers like Trader Joe’s and Costco. More private brands are now being offered at better prices and higher quality.
Our private brand team has worked hard to include 7‑Eleven in this category. To create the best private brand products on the market, we first have to understand our customers and their needs. Then we translate those needs into high-quality products that drive customer loyalty.
Efforts are paying off. Since 2013, 7‑SELECT™ products have shown double-digit sales increases across all categories, and many of these products are outselling national brands that have been around for years. Not only are customers getting great products that can only be found at 7‑Eleven, these products are also increasing the bottom lines for Franchisees.
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